Magic Eraser Privacy Policy
Last updated: 11 July 2026
Magic Eraser ("we", "us", or "our") operates the Magic Eraser Web App and optional Chrome extension. This Privacy Policy explains how we process information when you use them.
Contact us about privacy at [email protected].
Scope
This policy applies to the Magic Eraser Web App and optional Chrome extension. You can use the Web App without installing the extension. Third-party services we link to or use, including Edit providers and Google Forms, have their own policies.
Information we process
Images and masks
When you select an image and submit an Edit, we process the source image and the mask that identifies the Unwanted Objects you want removed. We use them only to provide the requested Edit.
Source images may be temporarily stored and processed by service providers for up to 24 hours. Masks are processed only to provide the requested Edit. Magic Eraser does not persist completed Edit outputs. A service provider may temporarily host an output image under its own policies; download an output you want to keep.
Service-operation information
After your first Accepted Edit Request, we set a cookie containing an Anonymous User ID. It distinguishes a browser profile without identifying a person. We use it for service operation and accepted-request usage analysis. It expires 12 months after the most recent Accepted Edit Request.
For each Accepted Edit Request, we retain an Edit Usage Record containing the Anonymous User ID, acceptance time, and service-operation details for up to 12 months. We may use your approximate location to apply the relevant service quota. We do not use it as a profile or precise-location record.
Technical diagnostics
We use a diagnostic service to diagnose errors and improve reliability. It receives technical diagnostic information when an error occurs. User data is not used in failure reports.
Optional analytics
Only after you allow analytics, Google Analytics processes browser and device information, pages viewed, and product-interaction events. We use this to understand and improve Magic Eraser. We disable Google Signals, advertising personalisation, and Google user IDs. We do not send the Anonymous User ID, image content, image URLs, filenames, masks, raw error messages, email addresses, provider identifiers, or model identifiers to Google Analytics.
For details and choices, see our Cookie Policy.
Chrome extension
The optional Chrome extension lets you choose an image on a web page through its context-menu command. When you use that command, the extension fetches the selected image, keeps it in Chrome session storage only long enough to transfer it to Magic Eraser, and then removes it. The extension does not collect browsing history or page contents.
The extension may direct you to an optional Google Form after uninstall or after a low rating. Information you submit there is handled by Google under Google's Privacy Policy.
Why we process information
We process images, masks, and the Anonymous User ID to provide Magic Eraser and operate Edit routing. We process Edit Usage Records and technical diagnostics to keep the service reliable, prevent misuse, understand capacity, and improve it. We use analytics only where we have a valid legal basis, including consent where required.
Service providers and sharing
We use service providers to operate Magic Eraser, including providers for image processing, hosting and storage, error diagnostics, optional analytics, and optional feedback. They may process information only to provide services to us, subject to their contractual obligations.
- Google Analytics for optional analytics.
- Google Forms for optional feedback.
We may also disclose information when required by law or when necessary to protect Magic Eraser, its users, or the public. Providers may process information outside your country. Where required, we use appropriate safeguards for international transfers.
Retention
- Temporary source-image uploads: up to 24 hours.
- Anonymous User ID cookie: up to 12 months after the latest Accepted Edit Request.
- Analytics-consent preference: 6 months from your choice.
- Google Analytics cookies: up to 6 months and removed when consent expires or is withdrawn.
- Edit Usage Records: up to 12 months.
- Completed Edit outputs: not retained by Magic Eraser; any provider-hosted output follows that provider's retention policy.
- Diagnostic and analytics information: according to the relevant provider settings.
Your choices and rights
You can choose not to submit an image or use the Chrome extension. You can decline or withdraw analytics consent at any time through Cookie settings in the Web App. You can also block or delete cookies through browser settings, although this can affect service operation.
Depending on applicable law, you may have rights to access, correct, delete, restrict, object to, or receive a copy of your personal data, and to withdraw consent. To exercise a right, email [email protected]. You may also complain to your local data-protection authority.
Security
We use reasonable technical and organisational measures to protect information. No internet transmission or storage system is completely secure.
Changes
We may update this policy as Magic Eraser changes. We will publish the updated version here and revise the "Last updated" date.
Chrome Web Store Limited Use
The Chrome extension's use of user data complies with the Chrome Web Store User Data Policy, including the Limited Use requirements. We collect, use, and transfer extension user data only as necessary to provide or improve the extension's disclosed image-transfer feature and related service operation.